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Swrve Helps KeyPoint Credit Union Achieve 248 Growth in Monthly App Usage

first_img customer engagementKeyPointMarketing Technologymobile member engagementNewsswrveValley-based full-service Previous ArticleHow to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?Next ArticleLeading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures Award-Winning Silicon Valley Credit Union Sets New Bar for Finance Engagement, Retention and Loyalty with Global Leader in Real-Time Customer EngagementSwrve, the world leader in real-time, relevant customer engagement announced that KeyPoint, a Silicon Valley-based full-service, not-for-profit credit union, has chosen Swrve to elevate member experiences and drive significant mobile member engagement. As one of California’s largest credit unions with over $1.3 billion in assets and more than 60,000 members, KeyPoint uses Swrve to send hyper-relevant push notifications, geo-triggered campaigns, and informative in-app messages.This has translated into a 248% growth in monthly fast balance usage—a tangible return on relevance. Swrve’s real-time marketing and customer engagement platform enabled KeyPoint to achieve:INCREASED FEATURE USE AND ENGAGEMENT248% increase in fast balance usage, allowing members to quickly view their balances in the app via Touch ID34% increase in payment feature usage, making payments faster and more convenient17% increase in the money transfer feature and a 17% increase in the account detail feature, saving mobile users from an unnecessary trip to the branch, which ultimately helps branch staff focus their efforts on larger, more complicated transactions and operate at greater speed and efficiencyMarketing Technology News: Unmetric Adds Image Analytics for Branded Social Content to its PlatformOVERALL RETURN ON RELEVANCE (ROR)20% growth in monthly active users (MAU) within a year of deploying campaigns29% increase in day 30 app retention, measurably decreasing churn and improving the frequency of app usage in users that were sent Swrve campaigns, all achieved by successfully delivering relevant, real-time engagement, improving individual experiences and demonstrating the value of their app to new customers10% increase in multiple app opens per week, due to relevant member messaging deployed in real time.Marketing Technology News: Etsy Names Ryan Scott Chief Marketing Officer“We’ve found great success using Swrve in our campaigns,” said David Greene, Marketing Manager at KeyPoint Credit Union. “We’ve asked Swrve to elevate KeyPoint member experiences on mobile, and they’ve done exactly that. I’m excited to take our use of Swrve to the next level by incorporating more location-based campaigns that will be totally personalized to our members. We’ll deliver even more value exactly when it’s most relevant to them.”“KeyPoint Credit Union was able to drastically increase app engagement and retention rates by incorporating Swrve’s marketing and customer experience platform into its messaging strategy,” said Tom Aitchison, CEO of Swrve. “KeyPoint Credit Union have demonstrated the potential for financial institutions to offer each customer unique, real-time value by optimizing the relevance of their app’s user experience in real time.”Marketing Technology News: Credorax Launches Smart 3D Secure Solution in Partnership With Netcetera Swrve Helps KeyPoint Credit Union Achieve 248% Growth in Monthly App Usage MTS Staff WriterJune 6, 2019, 7:12 pmJune 6, 2019 last_img read more

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At least 57 negative impacts from cyberattacks

first_img The researchers, from Kent’s School of Computing and the Department of Computer Science at the University of Oxford, set out to define and codify the different ways in which the various cyber-incidents being witnessed today can have negative outcomes.They also considered how these outcomes, or harms, can spread as time passes. The hope is that this will help to improve the understanding of the multiple harms which cyber-attacks can have, for the public, government, and other academic disciplines.Overall the researchers identified five key themes under which the impact—referred to in the article as a cyber-harm—from a cyber-attack can be classified:Physical/DigitalEconomicPsychologicalReputationalSocial/societalEach category contains specific outcomes that underline the serious impact cyber-attacks can have. For example, under the Physical/Digital category there is the loss of life or damage to infrastructure, while the Economic category lists impacts such as a fall in stock price, regulatory fines or reduced profits as a possibility.In the Psychological theme, impacts such as individuals being left depressed, embarrassed, shamed or confused are listed, while Reputational impacts can include a loss of key staff, damaged relationships with customers and intense media scrutiny.Finally, on a Social/Societal level, there is a risk of disruption to daily life such as an impact on key services, a negative perception of technology or a drop in internal morale in organisations affected by a high-level incident.The full list of cyber harms can be viewed online.The researchers point to high-profile attacks against Sony, JP Morgan and online dating website Ashley Madison, as examples where a wide variety of negative outcomes were experienced, from reputational loss, causing shame and embarrassment for individuals or financial damage.They say these incidents underline why a taxonomy of impacts and harms is so important for businesses. Many successful cyber-attacks have been traced to exploits of well-known vulnerabilities that had not been dealt with appropriately because of a lack of action by firms who did not appreciate the ways in which they could be affected by a cyber-attack.By providing a detailed breakdown of the many different ways a cyber-attack can impact a business and third-parties, it gives board members and other senior staff a better understanding of both direct and indirect harms from cyber-attacks when considering the threats their organisation faces. This also equally applies to other organisations and even governments or those who manage critical national infrastructure.Commenting on the article, Dr. Jason R.C. Nurse from the School of Computing: ‘It’s been well understood that cyber-attacks can have numerous negative impacts. However, this is the first time there has been a detailed investigation into what these impacts are, how varied they can be, and how they can propagate over time. This base figure of 57 underlines how damaging cyber-incidents can be and we hope it can help to better understand how a business, individual or even nation is affected by a cyber-attack. This is going to be even more relevant as everything and everyone becomes connected and the Internet of Things is fully realised.’ More information: Ioannis Agrafiotis et al, A taxonomy of cyber-harms: Defining the impacts of cyber-attacks and understanding how they propagate, Journal of Cybersecurity (2018). DOI: 10.1093/cybsec/tyy006 This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Citation: At least 57 negative impacts from cyber-attacks (2018, October 24) retrieved 17 July 2019 from https://phys.org/news/2018-10-negative-impacts-cyber-attacks.html Credit: CC0 Public Domain Explore further EU leaders vow tough action on cyber attacks Provided by University of Kent Cyber-security researchers have identified a total of at least 57 different ways in which cyber-attacks can have a negative impact on individuals, businesses and even nations, ranging from threats to life, causing depression, regulatory fines or disrupting daily activitieslast_img read more

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MATTA partners with four ehailing companies

first_img Metro News 1d ago RM10mil worth of sales expected at Johor MATTA fair {{category}} {{time}} {{title}} MATTA president Datuk Tan Kok Liang. Related News Related Newscenter_img Tech News 2d ago Halal Holiday launched to cater to Muslim tourists KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (MATTA) will be partnering with four e-hailing companies to list its members’ transport services on ride-hailing apps, says association president Datuk Tan Kok Liang. AdChoices广告MATTA signed a Memorandum of Understanding (MOU) with four e-hailing operators, Dacsee Sdn Bhd (Dacsee), Ideal Technology Advancement Sdn Bhd (Ciaz2u), Mula Car International Sdn Bhd and Neo Urban Consolidated Sdn Bhd (Nuccar) on Friday (July 12).”The tours and travel industry has a significant fleet of vehicles such as car rentals, vans, buses which are all licensed with skilled drivers,” said Tan.”We want to make it easier for travellers to Malaysia. Instead of doing pre-bookings, we can give visitors and tourists more options through e-hailing apps upon arrival,” he added at a press conference after signing the MOU at Sunway Putra Hotel. Metro News 09 Jul 2019 Best Tour Operator honour for travel agencylast_img read more

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